The case for interactivity
It’s clear that interactive video delivers much richer viewer experiences
Google reports that interactive video delivers up to 9x more viewer engagement than ordinary video; the IAB believes that it increases purchase intent by at least three times and delivers a 50% increase in time spent with the video.
Maeckers is a proud partner of Blue Billywig as well as Learn Industry for our interactive projects.
Before Interactivity
Linear film is a lot of fun, but not always the best solution for getting the most engagement from your target audience.
With Interactivity
Audiences typically spend much longer with our interactive video’s than the same video without interactivity. The vast majority of your audience will lean forward and interact.
Why interactive video?
80%
Interaction rates
The large majority of your audience will lean forward and interact.
2x
Longer Engagement
Audiences typically spend much longer with interactive video’s than the same video without any interactivity.
16%
Click-through Rate
Whether your viewers buy a product, enters a competition or book a test drive through your video, expect industry-smashing CTRs.
1
Possibilites
Interactive video’s offer a range of possibilities to add to ‘normal’ video.
2
Hotspots & Layers
Let viewers viewers click hotspots or open layers with extra information.
3
Links
Link to any type of content, straight from the video.
4
Controls
Add controls, links and buttons to a video to navigate faster.
5
Influence Storyline
Allow viewers to make choices that influence the video’s storyline
