The case for interactivity
It’s clear that interactive video delivers much richer viewer experiences
Google reports that interactive video delivers up to 9x more viewer engagement than ordinary video; the IAB believes that it increases purchase intent by at least three times and delivers a 50% increase in time spent with the video.
Linear film is a lot of fun, but not always the best solution for getting the most engagement from your target audience.
Audiences typically spend much longer with our interactive video’s than the same video without interactivity. The vast majority of your audience will lean forward and interact.
Why interactive video?
The large majority of your audience will lean forward and interact.
Audiences typically spend much longer with interactive video’s than the same video without any interactivity.
Whether your viewers buy a product, enters a competition or book a test drive through your video, expect industry-smashing CTRs.
Interactive video’s offer a range of possibilities to add to ‘normal’ video.
Hotspots & Layers
Let viewers viewers click hotspots or open layers with extra information.
Link to any type of content, straight from the video.
Add controls, links and buttons to a video to navigate faster.
Allow viewers to make choices that influence the video’s storyline